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About Us

Our Story

Well, hello there! I’m Shala and I am the owner (and designer, shopgirl, shipper, customer service rep, and sewist) of Belle and The Bear. We make tiny shoes and carry other great shoe brands. We believe in shoes. In GOOD shoes.
In the Fall 2013, after finally emerging from the haze of having twin girls (Cora + Alice). I needed something outside of the daily routine of changing diapers and making dinner. Having getting lots of compliments on the shoes I had made for my girls once they started walking, I decided to try my hand at soft sole baby shoes. After late nights of sewing, cutting, and pattern making I opened an Etsy shop November 23, 2013. From there I did markets, utilized social media, sewed like crazy, and grew our company (with the help of my husband, family and friends). We now have a (very) small in-house team that helps cut and sew all our soft sole shoes. 
After about a year and half into our journey we had of an opportunity of opening a brick and mortar. We knew that our city of Lincoln was in a desperate need of a Children’s shoe store. A shoe store that actually sat, fit and help find the perfect shoe, whether it was for school, a special event, or just because. We jumped at this opportunity 
So, on October 23rd, 2015 Belle and the Bear open it’s doors to what it is now. A little shoe shop that not only makes their in-house soft sole baby shoes, but also carries other top shoe brands while providing exceptional customer service. We hope you enjoy what we've created. 
XO, Shala